What Is The Best Wedding Anniversary Gift?

Choosing a wedding anniversary gift that wows your husband or wife can rate high on your anxiety list; your anniversary is an occasion where the thought counts even more than the gift. The idea that your loving spouse should “know what I want” can lead to disappointed expectations, as men and women tend to have [...]


5 Steps to Write an Irresistible Tip Sheet

A tip sheet is a list of 5-15 points that highlights your expertise while providing solutions to personal or professional problems. It begins with one or two short paragraphs followed by numbered tips. 1. Number your titles. • 8 things every business person should know about the Internet. • Help! My doctor is killing me: [...]


4 Tips to Get on Top TV Talk Shows

 I’d like to share with you an excellent example of how timing and persistence can influence your career.This is a story of how an ex-Jesuit priest, John Bollard, landed a story on the CBS program 60 Minutes. It was called “Above the Law?” and aired Sunday, May 9th, 1999 at 7pm PST.For seven years Bollard [...]


Use “The Rock Band” Strategy for Getting Consistent Publicity

Mark C. Davis Personal Fitness Trainer and former student in my “Sell Yourself” class contacted me to let me know he would be on KGO’s channel seven news with Dr. Dean Edell. In addition, he just received word that an article on him is slated to appear in the June issue of Men’s Health Magazine. [...]


The Buzz On Family: Reconnect By Tuning Out

My computer crashed, my TiVo broke and strangers have invaded my home. The universe must be sending me a message. First, my trusty laptop bit the dust after an untimely three-foot fall on concrete. My hard drive was fried and my address book and e-mails vaporized faster than I could say, “What’s backup?” So I [...]


Learning Accounting: Debit and Credit Basics

When learning accounting for the first time, the terms ‘debit’ and ‘credit’ can be a bit confusing. Why? Because when you go to the bank and deposit money, the teller will tell you, “I am crediting your account X amount of dollars,” but if you are taking money our of your account, the teller will [...]


8 Ways to Be a Great TV Talk Show Guest

 8 things that Fire Captain Bob did to be a fantastic guest on Barbara Walters’ ABC show, “The View:”1. Talk in Soundbites.When he met the producer of “The View” at a family vacation he peaked her interest by speaking on his subject-keeping the passion in your relationship, by talking in 10-30 second bursts of words [...]


Be A Star: 8 Tips To Make The Most of Your TV Appearance

“The Escape production crew interviewed me the afternoon of Friday June 8 at the Bay Club and shot some “B-roll” footage of me training clients. The actual race was on Sunday June 10 with an approximate start time of 8 am. I finished by 12 noon.*SUSAN’S NOTE: “B-roll” means background shots to be used when [...]


Avoid the 5 Biggest Media Interview Mistakes

5 techniques to keep the conversation on your subject that work every timeTallulah Bankhead described working on television as “like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone’s living room.” To be ready for your time to shoot out of [...]


Energy Enhancement and Psychology

Here is an example of an interview I gave before our last course which we give both in Spain on the Costa Brava and in Rosario in Argentina.“I was meeting a nice girl of 28 this morning here at our center in Rosario. She is a Psychologist but has fallen out of love with Psychology [...]