Finding the perfect watch winder to meet your needs is as easy as researching your options. How much is your timepiece worth, both in monetary and sentimental value? Do you want a simple, functional storage unit? Do you prefer an elaborate display case with all of the features available? These are questions you should ask [...]
A woman in my teleseminar presentation at the conference called “How Did They Do That?: 8 Strategies for Today’s Business Success” said, “I’m bad at selling myself. I think that the only thing I’m good at is selling myself short.” Many of us are. But that can change. Here’s how.1. Tell stories with emotional zing.The [...]
How does a busy professional like yourself cope with the mounting demands and pressures of career and everyday life and still achieve success? Whether you are a beginner just starting your career or a tenured executive with many years of success, the key to achieving BIG is breaking the “feel-good” addiction. The feel-good addiction is [...]
Considered a vital link in a show’s promotional plan, direct marketing is vital only if it’s done right. It’s certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating [...]
Your main job as a presenter is to ensure that throughout your presentation, you and everyone in the audience remain on the same page, even the same wavelength, every step of the way. If your slides contain more information that it takes the average listener more than 10 seconds to comprehend, you can’t possibly make [...]
I have a confession to make: I am addicted to Tuesday night’s new hit series “Commander and Chief.” Sure, Geena Davis is beautiful. She tall, regal, and has the best lips in the business after Angelia Jolie. But, television’s first woman president has captured my attention for another reason: I am fascinated with her communication [...]
The woman walked into a photography studio and inquired whether a photographer would come to their home to take family photos in front of the fireplace. The receptionist nicely told her that they would do that, gave the prospective customer a brochure and price list for “on-location photo shoots” then took down the woman’s contact [...]
Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside [...]
Google’s Internet search brand is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google’s online brand image. That powerful brand image tends to hold back what Google is becoming and [...]
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers. However, critical mistakes in your marketing campaign can have the opposite effect. Here are five [...]