A press release is meant to announce your website or your product to the rest of the world. Reporters and editors look for interesting press releases to fill up their publications. Press releases must be informative and appealing, giving interested parties a reason to publish your release. Talk about why your product, service, or company [...]
If anyone knows how to toot his own horn it’s Donald Trump. How does he get away with it? How can you follow in the footsteps of his success?1. Balance Your Bragging with Boyishness.Sure, Trump is a loud mouth, but he’s also self-deprecating, making fun of his hair, his bimbos, and his appetites. He let’s [...]
Fables, folklore, bible stories. In the old days people spoke their stories. Generation upon generation repeated them until they were woven into the fabric of a culture. We’ve lost most of that. But good stories tend to live on in the imagination and get retold over and over again. When chemistry gets sparked between two [...]
The first thing a producer sees is your headline. If you don’t capture their interest in your first line, most producers won’t read any further-and you’ve lost your chance to pitch your idea.Headlines make you care. Write them in a conversational tone and design them to reach the specific audience that has a need or [...]
With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions—consumer generated media produced by blogs. Pew Internet & American Life study reports that 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents approximately [...]
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer. Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, because it means you are not effectively planning to alter individual perception [...]
Create A Mailing List I listed this first because creating a mailing list or newsletter is probably the single most important thing you can do for your website. If you are going to go through all the work to get visitors to your site, why not turn them into repeat visitors. Generating traffic is very [...]
“Hello Susan, I just wanted to drop a note to tell you how much I appreciated your workshop through the Learning Annex. I have listened to your tapes and found the information helpful in my future quest for obtaining publicity.I was too busy to drop you a note after you seminar because I immediately got [...]
We have talked a lot about what it takes to create new patients, and just to reiterate one thing: It takes an awful lot more effort and time and money and personnel than you think. In case that you think that you can’t afford any more money outlay for marketing because it simply is too [...]
If you’re in Australia at the moment it is hard to miss the media frenzy created by the release of a new book described as “the biggest story of the year”.Former opposition leader, outspoken Mark Latham has caused a stir in both parliament and the press with his recent outbursts, name-calling and frank opinions regarding [...]