Too many of the clients I talk to write off December as a marketing black hole. After all, people aren’t really focused on doing anything but holiday shopping and attending parties, right? Why not preserve your energy for a time when people are ready to buy? Considering the holiday season a time when marketing should [...]
Q: I own a small decorating business and I’ll be the first to admit that I don’t know anything about taxes or retirement plans. I’d like to set up a 401(k) or an IRA or some other kind of retirement plan for me and my three employees. What are the various retirement plan options available [...]
The word Website appears first in the title of this article because, especially in the home based business and network marketing industries, you will often be dealing with an individual Webpage or Website as opposed to a large company. That Website might be the independent representative page of a representative, or it could be an [...]
Small entrepreneurs / individuals looking out for self employment opportunities have been gifted by the growing awareness and subsequent requirement of customized gift baskets by various businesses and individuals alike. Given the limited shopping time and increasing dependence on e-commerce, customers find it convenient to look out for readymade gift baskets rather than purchasing and [...]
“They will never forget you ’til somebody new comes along. Where you been lately? There’s a new kid in town. Everybody loves him, don’t they? Now he’s holding her, and you’re still around. Oh, my, my there’s a new kid in town.” Lyrics to New Kid in Town by the Eagles. If the real estate [...]
Where to base your balloon ride: this is the most important factor to consider at the planning stage. Either you base your balloon ride near to a large population centre, with access to the countryside, or you base it in a more isolated area which has a steady stream of tourists passing through it. Where [...]
People like to do business with people they trust. And more than that, they like to work with people that they like. The “courtship” phase of your relationship with your prospects is critical to your small business success. So are you giving your clients the reasons they need to fall in love with what you [...]
OK, let’s face it. E-commerce is a cut throat business. And why wouldn’t it be? It’s so darn easy. Unlike most retail shops, you rarely ever see your customer. Because of this, to run a successful business, you have to arm yourself with the proper know-how and tools to make your site a cut above [...]
Flea market vendors have been seeing increasing sales as more and more customers shop at flea markets. In the past, flea markets were seen as places to buy used goods, or places to simply spend a free day at. But now flea markets are seen by many shoppers as sources for their consumer products, at [...]
Are you drowning in resumes? Is your phone constantly ringing with people (mostly unqualified) asking about open positions? A lot of small business owners and human resources managers run into these issues. Yes, hiring new employees is your responsibility. However, it is certainly not your only responsibility. You can’ always spend as much time dealing [...]