Pay Per Click

Credit card usage over the last few years has increased in the United States due to lower interest rates that have been offered by the major banks. At first credit cards with a low interest rate seem like a good way to finance home improvements, pay for the increased gas prices and buy clothing for [...]


Viral Marketing

Being a Realtor is not like it used to be a few years ago. Now, in addition to being experts in marketing homes, we have to be highly skilled webmasters, too. My day job is marketing my listings, my night job is marketing my web site. I go from closing to copywriting, from public relations [...]


Seven Secrets for Success with Pay-Per-Click Book Promotion

“Pay-for-Performance” or “Pay-per-Click” Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond. When it comes to promoting a book, the advantages of [...]