The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscriptions decline and advertising dollars move to Google, Yahoo, and MSN. Facing approaching irrelevance, AOL has decided to act. AOL Reinvents In an effort to compete, AOL is reinventing itself as an open [...]
Pay per click search engines have become the latest resource for online advertisers. Their popularity is based on the ability of advertisers to spend money on advertising based on their sales revenue. Advertisers can decide how much they can afford to spend per customer, and then limit the amount of advertising accordingly. Similarly, an advertiser [...]
Here is a tactic you should heed for your online business… accept credit cards. Whether you’re selling digital products or tangible goods through online channels, your business should be able to accept credit cards to ensure the widest customer base possible. The importance of the ability to accept credit cards cannot be denied. Being able [...]
A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…and why both are important. Be One With The Log To analyze traffic to a site, you should be looking at your server logs. Server logs come in very raw data, but [...]
You may me wondering why I am talking about an affiliate program. Well maybe because I see it as one of the best marketing tools out there if used correctly, but why is it so overlooked when people start planning their advertising strategies. It is something that has been around for ages and in one [...]
You’ve successfully set up your online gift basket business and you’re enjoying increasing sales. And then, one day, you get a huge order and are immensely pleased. The credit card transaction goes through and a few days later and after your hard work at getting together the twenty gift baskets and shipping them to the [...]
You may be wondering what SSL is and if you need it for your online store? The truth most stores that sell online need it and it is a very important part for selling online. SSL stans for Secure Sockets Layer and in a nutsell it basically protects any information that is sent to, from [...]
According to TNS Media Intelligence, marketers invested 10.5% more in America’s largest minority in 2005 than they did in 2004. In the U.S. market overall, marketers invested a mere 3.4 percent more from 2004 to 2005. Does this mean that this sector has been overworked? Not at all. On the contrary Synovate (a global market [...]
Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the impact they can have on your lead generation efforts, as well as on your customer relationship management activities. Joining an active forum can significantly accelerate your rate of learning – whether you are a newbie or [...]
The failure of many Internet companies during the late 90′s discouraged many online entrepreneurs. Many came to believe that it was nearly impossible to make money online. But in reality, there is plenty of money to be made online. Even though many early Internet companies failed, they did achieve one major breakthrough. They convinced millions [...]