As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success. Matching Options When running an [...]
If you have surfed the web then you have most likely used a search engine. Search engines are a great way to find what you are looking for in an easy manner. 85 to 90% of people online use search engines to find information for which they are looking. When you do a search on [...]
Some may disagree with me on the importance of Exactseek. After all, Google, Yahoo, and MSN are the top three sites (not in that order), and then we jump to Exactseek, which is ranked in the top 2000. However, in the search engine game, Exactseek is a major player with some pretty cool tools and [...]
Writing content for the web is a highly specialized form of professional writing – much different than writing brochures, reports and other company literature. That’s what a Dallas interior decorator found out recently after she paid a prominent web designer more than $7,000 to create her Internet presence. Her dazzling website was complete with flash [...]
The internet marketing landscape has changed quite a bit in the past 3 years and has further defined itself further in the past 12 months. With Google raising $4 Billion from new stock offerings in 2005 we will see more changes underway over the next 3 years. Unfortunately, I fear the small business is going [...]
What is an SEO?Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be [...]
In November I wrote an article and referenced a trip that ICMediaDirect.com’s VP of Business Development, Diana Lee, took to China. She participated in Shanghai’s inaugural ad:tech conference. It was a great trip and our company’s ties with China are stronger because of it. Like most Western companies doing business in China, we’re just doing [...]
Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content. It can take a little while to get indexed, but if you are persistent, you’ll see your site indexed on Yahoo in no time. First, you need to understand [...]
Have you ever had a friend call you and say, “Hey, I googled myself today and actually found me!” Cool, you think. You go to your computer and try to google your friend as well. Nothing comes up. You tell her. “Oh, well, you have to click “next” at the bottom of the page. Keep [...]
You know it’s a fact that it takes just as much time to build a low-potential business as a high-potential one. So invest the time now to maximize your returns later. One of the keys to this whole game known as the Information game is the words or as we call them Keywords: Definition of [...]