Starting a business or wanting to provide a service to a lot of people can be challenging. The first obstacle is to determine if one has enough capital for it. Should one lack funds to get it started and find it risky, one can start out in the internet. The digital age has given people [...]
Let’s continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at all, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don’t need to submit your site every month – [...]
Most websites feature white backgrounds. Or they sit on a navy or gray background – but most of the screen is still white, like a page of paper set against the darker background. Occasionally, you might run across more interesting colors – reds and purples and greens and rust – often looking more gaudy than [...]
The digital age has given people a new way of doing business. This is because it is accessible to a lot of people not only in one country but globally. This is as information is transferred in kilobytes per second and all the person needs is a computer and a server. Customers are what fuels [...]
The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved. If your ad results are [...]
For people engaged in , e-commerce or online marketing maintaining industry, traffic is just one thing that must be considered and treated with utmost consideration. Experienced web expert considers traffic (meaning, the volume or the total number of people visiting your site) the lifeblood of the Internet system and such allows you to stay foot [...]
Are you getting ready to introduce a new service or product? Have you used or are you familiar with press releases? An interesting and newsworthy press release can create a lot of search visibility, media exposure and web site traffic. People are more interested to narrative news than an advertisement. Through a press release, you [...]
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.1. The snooze-letter – a newsletter so boring it puts readers to sleep.Cure: Find out what your readers want to know and write about it. Keep the tone lively. Don’t know [...]
Personal, business and family demands make some individuals resigned to the belief that networking will not be an easy task. However, such thinking is flawed – most people meet someone new on an almost daily basis without their regular schedules being interrupted. In addition, restricting one’s circle of friends and contacts, particularly for network marketers, [...]
In recent years, website marketers were concerned with increasing ‘hits’ and the ‘stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use [...]