Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn’t and neither would you. Your website is your grocery store; your car lot. You must [...]
Business has become competitive and complex these days. The branding, positioning, patronizing and believing are all aspects of a product which any business can scarcely ignore. However the controls do matter for effective monitoring and effecting the required checks and balances. This would become feasible when the information flow become smooth, error free, updated, relevant [...]
The state of health in America is not very positive. As of today, according to the Center for Disease Control, an estimated 65% of adult Americans are considered overweight and 30% of those are considered obese. Cancer – much of it preventable – has now surpassed heart disease as the number one cause of death [...]
If you publish an ezine regularly, inevitably there are times when you get stuck and can’t quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a “writing prompt” to get you going. [...]
We are not the largest physical living organisms in this world, yet we have power over the earth, and all things in it. The Universe has given us this control through our minds and our conscious ability to formulate ideas. Our capacity to form ideas gives us the ability to reason and think logically. We [...]
I started my first manuscript during my junior year at Virginia Tech. I had a couple of characters in mind, a flimsy skeleton of a plot, and one pressing question. Where to set the book? At that point in my life, I hadn’t traveled too far past the Virginia state line. And to me, the [...]
The technical writing process consists of four main phases. These are planning, writing, delivery, archiving. These phases are not necessarily set in stone and some variations do exist. Every writer is different and they each have their own way of writing that is distinct. For those who are just beginning to do some technical writing [...]
Good writing is often designed around a character who has a distorted vision of himself or of the world. During the story, he is placed under sufficient pressure to force an epiphany, a moment of clarity in which, he sees the world as it is, not as he wished it to be. A classic example [...]
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes have become almost extinct in the business world. [...]